We were tasked to cover Los Angeles with an outdoor media market that would be both cost efficient and effective. The budget that was presented to us was limited and the turnaround time was also limited.
We recommended bus bench advertising because the artwork was iconic and instantly recognizable. Its bold design made it an ideal fit for street-level advertising. With dozens of bus benches strategically placed across Los Angeles, the campaign created buzz and ensured everyone knew The Rolling Stones were releasing a new album
We carefully selected strategic locations across the market to create the impression of a much larger campaign.