Rue Porter
High-End Streetwear
Rue Porter, a luxury streetwear brand known for its minimalist aesthetic and premium fabrics, aimed to enhance brand awareness and drive traffic to its online store. With a strong digital presence but limited physical advertising, the brand sought a way to establish itself in the Los Angeles fashion scene and reach its target audience—style-conscious urban consumers.
Our approach focused on placing high-impact bus bench advertisements in key fashion-forward areas of Los Angeles. These included:
The campaign featured striking visuals that resonated with Rue Porter’s brand identity—minimalist, bold, and premium. The ads included:
The campaign ran for 12 weeks, ensuring sustained visibility and reinforcing Rue Porter’s presence in the local fashion ecosystem. We strategically placed 50 bus bench ads across Los Angeles, maximizing exposure in high-traffic locations.
To amplify the campaign’s reach, Rue Porter encouraged customers and influencers to take pictures with the ads and post them on social media. This created organic buzz and extended the campaign’s impact beyond physical locations.
Rue Porter’s bus bench advertising campaign successfully strengthened brand awareness, drove online engagement, and increased sales in the Los Angeles market. By leveraging strategic placement and high-impact visuals, Rue Porter transformed the city’s streets into a high-fashion runway, proving that well-executed out-of-home advertising can make a lasting impression in the digital age.