Case Study: Beyond Wonderland Bus Bench Advertising Campaign

Client: Insomniac Events

Campaign Duration: February 28, 2022 – March 27, 2022 Location: Los Angeles, CA Advertising Medium: Bus Bench Ads

Objective

Insomniac Events, a leading promoter in the electronic dance music (EDM) industry, sought to amplify awareness for its Beyond Wonderland festival. The goal was to capture attention from high-traffic urban areas, strategically targeting both commuters and festival-goers across Los Angeles.

Strategy & Execution

To maximize visibility, the campaign leveraged 40 bus bench ad placements across Los Angeles, focusing on high-foot-traffic and vehicular-heavy locations. Key neighborhoods included:

• Koreatown
• Hollywood Hills
• Woodland Hills
• North Hollywood
• Culver City
• Westchester

Each bench featured vibrant, eye-catching designs with high-contrast visuals that embodied the psychedelic and immersive theme of Beyond Wonderland. The strategic selection of bus bench locations ensured that thousands of daily impressions (D.E.C.) were generated, effectively driving interest and ticket sales.

Performance & Impact

The campaign delivered strong visibility throughout Los Angeles, with notable highlights:

• High-traffic placements near major intersections and entertainment districts ensured continuous exposure.
• The cost-effective nature of bus bench advertising allowed for longer campaign visibility compared to digital ads.
• The campaign reinforced brand recall, as festival branding was consistently present in commuters’ daily routes.

Conclusion

The Beyond Wonderland bus bench campaign successfully captured the attention of festival-goers and increased overall awareness for the event. By strategically placing benches in areas frequented by their target audience, Insomniac Events maximized exposure, ensuring the Beyond Wonderland brand remained top-of-mind leading up to the festival.