Case Study: Asking for a Friend Bus Bench Campaign

Client: Y Labs Global

Campaign Duration: August 12, 2024 – September 8, 2024

Location: Los Angeles, CA

Advertising Medium: Bus Bench Ads

Objective

Y Labs Global launched the “Asking for a Friend” bus bench campaign to promote open conversations about sexual health and relationships. The goal was to place highly visible, thought-provoking messaging in strategic locations across Los Angeles to reach a diverse and engaged audience.

Strategy & Execution

The campaign utilized 12 bus bench ads plus 2 bonus placements, ensuring wide exposure in key areas. The selected locations included:

• MacArthur Park / Westlake
• Watts
• Historic South Central
• Vermont – Slauson
• Central-Alameda
• Green Meadows

Each bus bench displayed engaging messages addressing important topics such as healthy relationships, STI awareness, and access to sexual health services. Creative, bold visuals and a QR code encouraged passersby to learn more by visiting the campaign’s website.

Performance & Impact

The campaign successfully generated high engagement with notable highlights:

• Over 900,000 total weekly impressions across all placements.
• Strategic placements near schools, transit hubs, and community centers ensured maximum relevance.
• Passersby engaged with QR codes directing them to additional resources and services.

Conclusion

The “Asking for a Friend” campaign effectively sparked conversations about sexual health and relationships, reaching a broad audience through high-visibility, community-focused advertising. With impactful messaging and strong placement strategy, Y Labs Global successfully connected with individuals seeking reliable health information.