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Case Study: Asking for a Friend Bus Bench Campaign

Client: Y Labs Global

Campaign Duration: August 12, 2024 – September 8, 2024

Location: Los Angeles, CA

Advertising Medium: Bus Bench Ads

Objective

Y Labs Global launched the “Asking for a Friend” bus bench campaign to promote open conversations about sexual health and relationships. The goal was to place highly visible, thought-provoking messaging in strategic locations across Los Angeles to reach a diverse and engaged audience.

Strategy & Execution

The campaign utilized 12 bus bench ads plus 2 bonus placements, ensuring wide exposure in key areas. The selected locations included:

MacArthur Park / Westlake
Watts
Historic South Central
Vermont – Slauson
Central-Alameda
Green Meadows

Each bus bench displayed engaging messages addressing important topics such as healthy relationships, STI awareness, and access to sexual health services. Creative, bold visuals and a QR code encouraged passersby to learn more by visiting the campaign’s website.

Performance & Impact

The campaign successfully generated high engagement with notable highlights:

Over 900,000 total weekly impressions across all placements.
Strategic placements near schools, transit hubs, and community centers ensured maximum relevance.
Passersby engaged with QR codes directing them to additional resources and services.

Conclusion

The “Asking for a Friend” campaign effectively sparked conversations about sexual health and relationships, reaching a broad audience through high-visibility, community-focused advertising. With impactful messaging and strong placement strategy, Y Labs Global successfully connected with individuals seeking reliable health information.

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