{"id":2708,"date":"2025-02-04T23:37:26","date_gmt":"2025-02-04T23:37:26","guid":{"rendered":"https:\/\/busbenchads.com\/?post_type=case-studies&#038;p=2708"},"modified":"2025-02-06T14:12:42","modified_gmt":"2025-02-06T14:12:42","slug":"asking-for-a-friend","status":"publish","type":"case-studies","link":"https:\/\/busbenchads.com\/?case-studies=asking-for-a-friend","title":{"rendered":"Asking for A Friend Bus Benches Los Angeles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2708\" class=\"elementor elementor-2708\" data-elementor-post-type=\"case-studies\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4d9ec e-flex e-con-boxed e-con e-parent\" data-id=\"fa4d9ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e775be elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2e775be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Case Study: Asking for a Friend Bus Bench Campaign<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46c0758 e-con-full e-flex e-con e-parent\" data-id=\"46c0758\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19b0bdd elementor-widget elementor-widget-text-editor\" data-id=\"19b0bdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"container\"><h2>Client: Y Labs Global<\/h2><p><strong>Campaign Duration:<\/strong> August 12, 2024 \u2013 September 8, 2024<\/p><p><strong>Location:<\/strong> Los Angeles, CA<\/p><p><strong>Advertising Medium:<\/strong> Bus Bench Ads<\/p><h2>Objective<\/h2><p>Y Labs Global launched the <strong>&#8220;Asking for a Friend&#8221;<\/strong> bus bench campaign to promote open conversations about sexual health and relationships. The goal was to place highly visible, thought-provoking messaging in strategic locations across <strong>Los Angeles<\/strong> to reach a diverse and engaged audience.<\/p><h2>Strategy &amp; Execution<\/h2><p>The campaign utilized <strong>12 bus bench ads plus 2 bonus placements<\/strong>, ensuring wide exposure in key areas. The selected locations included:<\/p><ul><li><strong>MacArthur Park \/ Westlake<\/strong><\/li><li><strong>Watts<\/strong><\/li><li><strong>Historic South Central<\/strong><\/li><li><strong>Vermont &#8211; Slauson<\/strong><\/li><li><strong>Central-Alameda<\/strong><\/li><li><strong>Green Meadows<\/strong><\/li><\/ul><p>Each bus bench displayed engaging messages addressing important topics such as <strong>healthy relationships, STI awareness, and access to sexual health services<\/strong>. Creative, bold visuals and a QR code encouraged passersby to learn more by visiting the campaign&#8217;s website.<\/p><h2>Performance &amp; Impact<\/h2><p>The campaign successfully generated high engagement with notable highlights:<\/p><ul><li><strong>Over 900,000 total weekly impressions<\/strong> across all placements.<\/li><li>Strategic placements near <strong>schools, transit hubs, and community centers<\/strong>\u00a0ensured maximum relevance.<\/li><li>Passersby engaged with <a href=\"https:\/\/busbenchads.com\/blog\/roi-of-bus-bench-advertising\/\">QR codes<\/a> directing them to additional resources and services.<\/li><\/ul><h2>Conclusion<\/h2><p>The &#8220;Asking for a Friend&#8221; campaign effectively sparked <strong>conversations about sexual health and relationships<\/strong>, reaching a broad audience through <strong>high-visibility, community-focused advertising<\/strong>. With impactful messaging and strong placement strategy, Y Labs Global successfully connected with individuals seeking reliable health information.<\/p><div class=\"cta\"><p><a href=\"https:\/\/busbenchads.com\/contact-us\/\">Looking to launch a high-impact awareness campaign? Contact us today<\/a> for expert outdoor advertising solutions!<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ab0cf elementor-widget elementor-widget-heading\" data-id=\"81ab0cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ASKING FOR A FRIEND BUS BENCH ADS EXAMPLES\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3982234 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"3982234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-2708 gallery-columns-4 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/busbenchads.com\/wp-content\/uploads\/2025\/02\/Picture4.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/busbenchads.com\/wp-content\/uploads\/2025\/02\/Picture4.jpg 960w, https:\/\/busbenchads.com\/wp-content\/uploads\/2025\/02\/Picture4-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw\" title=\"Picture4 | Bus Bench Ads\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"608\" src=\"https:\/\/busbenchads.com\/wp-content\/uploads\/2025\/02\/Picture1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/busbenchads.com\/wp-content\/uploads\/2025\/02\/Picture1.jpg 960w, https:\/\/busbenchads.com\/wp-content\/uploads\/2025\/02\/Picture1-480x304.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw\" title=\"Picture1 | Bus Bench Ads\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/busbenchads.com\/wp-content\/uploads\/2025\/02\/Picture2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/busbenchads.com\/wp-content\/uploads\/2025\/02\/Picture2.jpg 960w, https:\/\/busbenchads.com\/wp-content\/uploads\/2025\/02\/Picture2-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw\" title=\"Picture2 | Bus Bench Ads\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/busbenchads.com\/wp-content\/uploads\/2025\/02\/Picture3.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/busbenchads.com\/wp-content\/uploads\/2025\/02\/Picture3.jpg 960w, https:\/\/busbenchads.com\/wp-content\/uploads\/2025\/02\/Picture3-480x360.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 960px, 100vw\" title=\"Picture3 | Bus Bench Ads\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" 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aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2831\" aria-expanded=\"false\">Contact Info<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2832\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2832\" aria-expanded=\"false\">Service Inquiry<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2833\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2833\" aria-expanded=\"false\">View on Map<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" 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Locust St. #400<\/p><p style=\"text-align: center;\">Inglewood, CA 90301<\/p><\/div><div class=\"footertabs\" style=\"text-align: center;\"><p><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1540\" title=\"Screenshot 2024-06-24 110144 | Bus Bench Ads\" src=\"https:\/\/busbenchads.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-24-110144.png\" alt=\"\" width=\"113\" height=\"113\" \/><br \/><br \/><strong>Phones<\/strong><br \/><br \/>424-228-4424<\/p><\/div><div class=\"footertabs\"><p style=\"text-align: center;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1541\" title=\"Screenshot 2024-06-24 110206 | Bus Bench Ads\" src=\"https:\/\/busbenchads.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-24-110206.png\" alt=\"\" width=\"112\" height=\"112\" \/><br \/><br \/><strong>E-Mail<\/strong><br \/><br \/>derek@busbenchads.com<\/p><\/div><\/div><\/div>\n\t\t\t\t\t\t\t\t\t<div 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